Why e.l.f. paid $1 billion for Hailey Bieber’s rhode beauty line. Spoiler: It’s not just about the skincare
Want to build a skincare line that sells for $1 billion? Find a celebrity face to represent the brand. Hailey Bieber’s rhode line made $212 million in sales in the year ending March 31 after just three years of business. This week, she sold the direct-to-consumer brand to Oakland-based e.l.f. Beauty, which will put rhode […]