Alexandra Roberts

Alexandra Roberts, a professor of law and media at Northeastern University, said that “the term ‘dupe’ itself doesn’t tell us much about legality,” noting the word has also been used to describe more traditional counterfeits.

“Trademark infringement has been found in plenty of cases in which defendant’s mark is spelled differently from plaintiff’s but pronounced the same, even when the two terms have different meanings,” Alexandra Roberts, a professor of law and media at Northeastern University tells Fast Company. 

But its “specific intent” likely wasn’t to disrupt the contract that creators have with the brands they promote — something the class-action lawsuit would have to prove, said Alexandra Roberts, a law and media professor at Northeastern University.

“It’s not just coming up with a phrase … (or) using it on social media and making it go viral,” said Alexandra J. Roberts, a professor of law and media at Northeastern University, explaining that there must be a connection to the sale of concrete goods or services. She calls trademarks a “source indicator,” as […]

“Covering songs during a live performance, a band or an artist can do that based on blanket licenses that the venue owners get from the performance rights organization,” said Alexandra Roberts, a professor of law and media at Northeastern University.