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Samuel Rabino
Professor of Marketing and International Business
617.373.4565
Expertise
brand strategies and development, export incentive programs, export marketing strategies, industrial marketing, international marketing, marketing of wine and luxury goods, product planning

Samuel Rabino in the Press

The Boston Globe logo.

How long should Americans expect to live like this — separated from friends, coworkers and classmates? Experts say they don’t know.

The answer also depends “on how we respond over the next few days,” said Samuel Scarpino, an assistant professor at Northeastern University’s Network Science Institute, and “if we increase the amount of social distancing, remote work, school closures, etcetera,” or blithely ignore the advice of public health officials by going to crowded bars and restaurants, as many in […]

Samuel Rabino for Northeastern Global News

Jump-starting exports in a tough global economy

With the recession reaching the remote corners of the globe, governments and international firms of all sizes are searching for ways to increase sales. Marketing professor Samuel Rabino discusses the challenges and makes some recommendations. He is the author of numerous articles on industrial marketing, international marketing, export incentive programs, product planning, and brand strategies […]

Northeastern University Researcher Looks at the ‘News’ of Toothpaste

Marketing professor examines cross-national communication messages Communicating to consumers what’s new about toothpaste is a repeat task marketers of the popular product must constantly think about. Markets in developed and developing countries present varying challenges but a Northeastern University researcher and his team found that there are startling commonalities as well. Marketing professor Samuel Rabino […]

Unique Database Seeks to Inform Product Developers and Policymakers of Food Consumption Habits and Preferences in France, the UK and Germany

6700 Respondents to Survey, Paper Published in the Journal of Sensory Studies   Contact: Laura Shea at 617-373-5427 (4-2-07) BOSTON, Mass – In a new paper, Northeastern University Professor of Marketing Samuel Rabino (right), Dr. Howard Moskowitz, President of Moskowitz and Jacobs Inc. and colleagues analyze the consumption patterns of 6,700 respondents’ evaluation of 22 […]